Designing the right set of rewards is the key to making your SpinX Lucky Wheel both attractive to customers and cost-effective for your store. This guide will help you understand each reward type, how to configure them, and best practices to maximize conversions while controlling costs.
🎯 Define Your Goal
Before setting up rewards, decide what you want to achieve:
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Grow email list → smaller discounts or free shipping can be enough.
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Increase conversions → medium-sized discounts (10–15%) are effective.
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Encourage repeat purchases → higher-value rewards or loyalty-based incentives.
Your rewards should always align with your campaign objective.
🎁 Types of Rewards You Can Use in SpinX
1. Discount Code (Percentage or Fixed Amount)
What it does: Offers customers a percentage discount (e.g., 10% OFF) or a fixed discount (e.g., $5 OFF).
Best practices:
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Always set a minimum order value to protect margins (e.g., “10% OFF with minimum $60 order”).
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Use smaller discounts for lower order thresholds and larger discounts for higher order thresholds to encourage upselling.
Recommendation:
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Percentage discounts (5–15%) are great for general engagement.
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Fixed-amount discounts ($5, $10, $25) work better for higher-order incentives.
2. Free Shipping
What it does: Covers shipping fees up to a specific amount (e.g., Free Shipping up to $10).
Best practices:
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Cap the shipping discount to avoid overspending.
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Limit duration (e.g., 3 days) to create urgency.
Recommendation:
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Free Shipping works best for low-cost rewards that still feel valuable to customers.
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Ideal as a common prize to keep players happy without heavy costs.
3. Free Gift
What it does: Gives customers a free product (e.g., a small accessory, sample, or low-cost add-on).
Best practices:
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Offer gifts that are lightweight and easy to ship.
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Choose products with high perceived value but low actual cost.
Recommendation:
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Great for introducing new products or moving old inventory.
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Works especially well for fashion, beauty, and lifestyle stores.
4. Non-Reward (No Win)
What it does: A non-winning slot that keeps the wheel balanced.
Best practices:
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Always include at least 1–2 non-winning slots to protect reward costs.
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Use fun messaging and sound effects to soften disappointment.
Recommendation:
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Position them strategically so players don’t feel the wheel is too “stingy.”
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Example: Place them between high-value rewards for psychological balance.
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Avoid negative wording like “You Lose.” Instead, use friendly messages such as:
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“Better Luck Next Time”
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“So Close!”
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“Keep Spinning!”
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“Almost a Win!”
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🧩 Reward Optimization Strategies
Mix low, medium, and high-value rewards
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Example: Free Shipping (low), $5 OFF (medium), $25 OFF (high).
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Keeps the wheel exciting while maintaining cost control.
Use expiry dates (3–7 days)
- Encourages immediate purchases and prevents customers from stacking codes.
Leverage minimum order thresholds
- Protects your margins and increases Average Order Value (AOV).
Balance perceived fairness with sustainability
- Customers should feel they have a chance to win something valuable, but you should avoid giving away too much too often.
✅ Example Reward Set (Recommended)
Here’s a sample SpinX Lucky Wheel configuration based on proven strategies:
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Free Shipping (up to $10) → Entry-level, frequent reward.
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10% OFF (Min Order $60) → Encourages mid-range orders.
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Better Luck Next Time → Balances reward distribution.
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$10 OFF (Min Order $80) → Pushes higher-value carts.
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Free Gift (e.g., product sample, accessory) → Adds excitement & surprise.
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$5 OFF (Min Order $50) → Low but attractive reward.
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Better Luck Next Time → Keeps cost under control.
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$25 OFF (Min Order $150) → Big prize for high spenders.
💡 Key Takeaways
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Always tie discounts to minimum order values.
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Rotate in Free Shipping and Free Gifts as low-cost rewards.
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Maintain 2+ non-winning slots for balance.
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Use sound effects and visuals to enhance the player experience, even for small rewards.
By applying these strategies, you can make your SpinX Lucky Wheel both engaging for customers and profitable for your store.